News
May 26, 2006MTV NETWORKS ASIA-PACIFIC TO LAUNCH MTV GAMES AN INTERACTIVE ONLINE GAMES PORTAL DEDICATED TO PC GAMERS
POSTED: May, 26th 2006
LOCATION: Singapore
SINGAPORE, May 26 2006 – MTV Networks Asia Pacific is launching MTV Games, a portal dedicated to providing the ultimate PC gaming experience to the MTV community on May 29th. Available through MTVasia.com, MTV Games which is powered by Boonty Asia, will provide gamers with the latest offering in the downloadable PC gaming world with prices ranging between USD9.99 and USD24.99. Exclusively for the month of June, gamers will be able to purchase these offering at a discounted USD5.00 off per game.
“The launch of MTV Games is proof of the network’s dedication to provide our audience with the best entertainment available not only on air, but also on other platforms, such as the ever-evolving digital space,” said Laurent Verrier, Vice President &General Manager Digital Media at MTV Networks Asia Pacific. “With the launch of MTV Games, MTVAsia.com will now be the one-stop for the latest in music, fashion, lifestyle, interaction and gaming; integral components catered for the MTV audience.”
“’Casual gamers’ are already quite numerous in Asia. They are specifically desirous of a range of networked video games that are rich in content but easy to use and non-violent, unlike the games intended for ‘hardcore gamers’, This partnership will give Internet users in Asia access to a diverse catalogue of downloadable video games. By offering quality content, Boonty will enable MTV Networks Asia Pacific to convert user traffic into revenue and build loyalty among users,” according to Cyrille Even, Boonty’s CEO in Asia.
MTV Games
MTV gamers will enjoy a wide variety of unique and creative PC games. Users can choose from various games genres such as ‘Action’, ‘Arcade’, ‘Classics’, ‘Puzzles & Words’, ‘Minds’, ‘Simulation’ as well as ‘Sports & Racing’. In addition to that, users can also enjoy regularly updated applications like:
- Bestsellers: For the most popular and bestselling games online
- New Releases: For new and upcoming games in the gaming world
- Good Deals: Check it out for special discounts and rates for favourite games
- Quick Downloads: For simple and efficient downloads of smaller-sized games
Reaching out to a larger audience, games are also thoughtfully categorized into two sub-sections; ‘Kids & Family’ and ‘Gamers’ Corner’. They target younger and more casual gamers as well as the hard-core gamers respectively.
Most of the featured games are downloadable for free for a limited period of time, in which users are allowed to try out the games before making their decision. This feature, called ‘Play for Free’, involves a simple downloading process where users can either choose to run it immediately or save a trial version on their PCs. Users can run the game by clicking on the game icon on the desktop, after which they will have an option to play or buy the game.
Users who buy games from this site can enjoy regular discounts that are redeemable through the ‘I Have A Coupon’ feature that will require them to enter the respective discount coupon codes. Users can also receive ‘gifts’ through the exciting ‘This Game Was A Gift’ feature, where an Unlock Code will be sent to their emails to enable them to run the games.
Customer Support is available on the site. Users can fill up the form by clicking on the ‘Support’ link at the bottom of the page should they encounter any problems with the games or the website. Users will receive assistance within 48 hours.
About MTV Networks Asia Pacific
MTV Networks Asia Pacific comprises three distinctly branded channels in the region reaching more than 300 million households: MTV, the world’s largest television network and the leading multimedia brand for youth; Nickelodeon, the leading entertainment brand dedicated exclusively to kids; and VH1, the music video network that keeps adult viewers connected to the music they love. In Asia Pacific, MTV and Nickelodeon’s businesses also include branded consumer products, programme sales and digital media comprising of eight websites and mobile platforms. MTV Networks Asia Pacific has a total of 19 channels which are seen via 24-hour and programming blocks.
About Boonty
Boonty is one of the largest casual games platforms in the world, operating in more than 25 countries. Since its launch in 2001, the company’s customized end-to-end solutions have been implemented by major publishers, Internet portals, ISPs, mobile phone operators, advertisers, Internet communities, and PC manufacturers globally. Boonty currently has offices in New York, Paris, Singapore, Tokyo, Seoul and Beijing.
Press Contacts:
Ephraim Cohen
(212) 631-5823 (Tel)
cohen@fortexgroup.com
For further information
Todd Phillips
Sr. Vice President, Communications
MTV Networks Asia-Pacific (Singapore)
P: 65-6420-7109 (direct)
P: 65-6221-8166 (switch)
F: 65-6221-6016
Email: todd.phillips@mtv-asia.com
Sasha Rafi
Executive, Network Communications
MTV Networks Asia
P: 65-6420-7125(direct)
P: 65-6221-8166 (switch)
F: 65-6221-6016
Email: sasha.rafi@mtv-asia.com
Cyrille Even / CEO
M: 65-9793-8158
Email: cyrille@boonty.com