News
December 2, 2005BOONTY EXPANDS ITS PRESENCE IN ASIA: SIGNS DOWNLOAD DEAL WITH LIVEDOOR IN JAPAN
POSTED: December, 2nd 2005
LOCATION: Singapore
SINGAPORE, December 2nd 2005 – Boonty, the forerunner and expert in digital video game distribution announced today that it has reached agreement with Japanese giant livedoor Co. Ltd. to serve as the internet portals digital download gaming service. The partnership brings Boonty’s catalog of localized games available for trial and purchase to livedoor’s consumers.
Cyrille Even, CEO for Boonty Asia, is thrilled with the livedoor partnership: “Japanese consumers represent one of the largest online gaming markets in the world. Their level of sophistication in terms of digital downloadable entertainment and enthusiasm for all things gaming makes them an ideal target customer for our service. We are delighted to have entered into this relationship with livedoor and look forward to working with them in marketing our extensive catalog of games. Boonty is poised for tremendous growth in Asia and our latest partnership with livedoor illustrates our leading position not only in APAC region but throughout the globe” Even explained.
“I believe that trend of paying for downloads will increase progressively from now on.” said Takafumi Horie, President and CEO of livedoor Co. Ltd. “So we are very happy at this point in time to be able to tie up with Boonty which is a poineer within the downloadable games industry. I want to incorporate their services in a positive way with the existing content of livedoor such as web blog, SNS and to raise the overall level of the livedoor content as one big portal site.”
Boonty will develop a turnkey, fully branded offering on behalf of livedoor that seamlessly integrates with the rest of the site. The service allows users to browse by category, game title, developer/publisher, as well as what’s new and best-sellers. Featuring a unique trybefore- you-buy commerce model, the digital download games store accepts credit cards, Bitcash, livedoor wallet as well as livedoor Points.
About Boonty
Boonty is one of the largest casual games platforms in the world, operating in more than 25 countries. Since its launch in 2001, the company’s customized end-to-end solutions have been implemented by major publishers, Internet portals, ISPs, mobile phone operators, advertisers, Internet communities, and PC manufacturers globally. Boonty currently has offices in New York, Paris, Singapore, Tokyo, Seoul and Beijing.
Press Contacts:
Ephraim Cohen
(212) 631-5823 (Tel)
cohen@fortexgroup.com
About Livedoor Co. Ltd
Livedoor is a company which offers the broad internet solution. The services include web development, management, financing, providing internet Data center facilities and much more.
HQ at: 6-10-1, Roppongi, Minato-ku, Tokyo. The 38th floor of the Roppongi Hills Mori tower
Tel: +81-3-5788 -4753
Establishment: August, 1997
Capital: 86,239 million yen (as of September, 2005)
Employees: 2,456(as of September, 2005)
Representative: The representative director president and CEO - Takafumi Horie
Enterprise: All business related to the internet.