News
May 18, 2006Boonty continues its development in Germany by signing a partnership with Web.de
POSTED: May, 18th 2006
LOCATION: Paris
PARIS, May 18 2006 - Boonty announces today its new partnership with Web.de, the second largest Internet Portal in Germany for the launch of its video game downloading services.
In 11 years, Web.de has become a leading Internet communication platform in Germany, reaching one in three German Internet users.
By opting to use the white-label solution offered by Boonty, the forerunner and expert in digital video game distribution, Web.de user benefit from the quality and variety of the Boonty video game catalogue in addition to Boonty’s marketing expertise and technological know-how.
A tailor-made offering of downloadable video games for Hardcore and casual gamers
As from today, the 10.92 million unique visitors of Web.de (source: AGOF Internet facts 2005-III) can access the most varied offering of downloadable video games integrated in the game channel of Web.de.
Already online and fully integrated into the partner site, both ergonomically and graphically, the space dedicated to video games run by Boonty will be accessible to users in a fully transparent manner.
http://download.games.web.de
A complete and integrated solution, adapted to the German market
Completely used to local issues with more than 100 portals in 25 countries in Europe, Asia and in the U.S., Boonty has opted to take a targeted approach in order to give its customers a dedicated response. Boonty developed for its partner Web.de an offer that is perfectly adapted to the German market and all types of audience: localized games, specific interfaces for the game channel, regular promotional campaigns…
Web.de user will thus benefit from Boonty’s unique experience in digital video game distribution, delivered in the best possible services, including:
- The design and development of the offering to the different types of visitors and players of Web.de: analyses of user profiles and behavioral patterns, game selection…
- Boonty’s leadership in rights negotiation
- Boonty’s downloading and distribution platform, and Boonty itself dealing in total security with any technological issues relating to dematerialized distribution: digital rights management, download management, promoting the games, payment and customer relations.
“German market is now mature for game digital distribution and Boonty has got a leading market share in Germany. We are sure that German Hardcore and Casual Gamers (non regular gamers looking for easy, rich, fun, non violent games) will appreciate the complete service that Boonty and Web.de provide.” says Mathieu Nouzareth, Boonty’s CEO.
About Boonty
Boonty is one of the largest casual games platforms in the world, operating in more than 25 countries. Since its launch in 2001, the company’s customized end-to-end solutions have been implemented by major publishers, Internet portals, ISPs, mobile phone operators, advertisers, Internet communities, and PC manufacturers globally. Boonty currently has offices in New York, Paris, Singapore, Tokyo, Seoul and Beijing.
Press Contacts:
Ephraim Cohen
(212) 631-5823 (Tel)
cohen@fortexgroup.com